Proway & Hydrorelax CEO Jonny Shares Accio Work Insights at Alibaba East China Business Session

On August 21, 2026, Jonny, CEO of Proway & Hydrorelax, was invited by Alibaba to serve as a guest lecturer at an East China business session held at Sheraton. The session brought together approximately 200 participants and focused on the practical application of Accio Work in team operations.

With real examples from Hydrorelax, Jonny shared how the company has introduced AI agents into daily workflows, supported employees in working more efficiently, and created new possibilities in marketing, product promotion, and customer support. The session generated strong engagement throughout the event, followed by positive feedback, practical questions, and continued exchanges with participants after the presentation.

From Individual Experiment to Team-Wide Practice: How Did the Tool Actually Get Used?

The answer is that it was built into daily work rather than left as a demonstration. During the session, Jonny reviewed the more than 60 days since Accio Work was introduced across the Proway & Hydrorelax team. In that relatively short period, it had become a practical part of daily work, helping employees improve efficiency and take on tasks more independently, particularly in marketing, product promotion, and content development.

The results extend beyond the company's own materials. The team can also create professional product presentation packages for partner customers, helping them communicate product value more clearly and carry out promotional work more quickly. For a team that handles bulk spa parts sourcing for OEMs, this means technology supports both internal efficiency and a more responsive, value-oriented service for global partners.

When an AI Agent Becomes a 'Second Brain': What Does It Handle, and What Stays with People?

It handles organizing information, developing ideas, and supporting execution, while key decisions stay with people. Jonny described Accio Work as a 'second brain' for the team and its individual members.

He also shared a video created with an AI agent using his own likeness. With only a few photos and concise instructions, his digital image was generated and animated in a short period of time. The experience showed him how accessible AI-assisted content creation can be, while its low learning curve makes it easier for employees to apply the technology in their own work.

For Jonny, this points to a practical role for AI: extending employees' capabilities and giving them more time to focus on creativity, customer needs, and business decisions, such as working through questions like how to identify standard dimensions when sourcing spa and bathtub components.

Designed Around Real B2B Workflows: What Makes It Different from a General AI Assistant?

The difference is that it connects to real business data and tools instead of only answering questions. As the team continued to use and learn Accio Work, Jonny highlighted its relevance to B2B operations. With deep roots in a leading Chinese B2B commerce ecosystem, Accio Work can connect with data sources and store back-end systems on international e-commerce platforms, helping teams work with more focused workflows and relevant business data.

Its value goes beyond providing suggestions. An AI agent can understand an objective, organize the necessary steps, call on connected tools, and support the execution of operational tasks. For B2B companies, this creates a direct link between data, decisions, workflows, and results, making Accio Work a practical digital employee rather than only a conversational assistant.

The Real Competitive Advantage Is Organizational Intelligence: Why Won't Tools Alone Create a Gap?

Because tools converge, while organizational capability is what a company keeps. Jonny acknowledged that AI agents have become increasingly visible in the market, and that many AI products now offer similar or overlapping capabilities. This creates a new set of challenges for businesses: selecting tools based on actual operational needs, connecting them to reliable data, building repeatable workflows, and ensuring that employees use them consistently rather than treating them as one-off experiments.

In this view, AI adoption is not simply a technology project. It is an organizational project that requires clear business goals, shared working methods, responsible data use, and continuous learning. The companies that benefit most will be those that can transform individual experience into team knowledge and turn that knowledge into repeatable business capability.

Continuing the Conversation Beyond the Event: What Did Peers Ask About Most?

The most common question was how to move AI agents from demonstrations into everyday business use. After the session, Jonny received private messages and follow-up responses from industry peers, with continued exchanges focused on practical implementation and common workflow bottlenecks.

For Proway & Hydrorelax, the event was more than a presentation. It created an opportunity to share practical experience, exchange ideas, and explore how AI can support more efficient operations and more responsive service for partners in global spa, bathtub, and wellness markets.

Four Takeaways from the Session

• From individual to team: in just over 60 days, Accio Work moved from an individual experiment to a daily team tool across marketing, product promotion, and content development.
• A clear division of work: AI organizes information, develops ideas, and supports execution, while key decisions stay with people.
• Built for B2B workflows: it connects with data sources and store back-end systems on international e-commerce platforms to support real operational tasks.
• Organizational intelligence is the differentiator: as tools converge and models spread, the advantage lies in turning AI into a company's own judgment and knowledge.

Looking Ahead

For Proway & Hydrorelax, the next step is to continue building practical AI workflows around customer service, product communication, marketing content, and international business operations. The goal is not to use AI for its own sake, but to make the company's people more capable and its service to global partners more responsive.